Haze Phaze IPA
Packaging concept for Mill St. Brewery
Sunaynna Venkatesh, Marks Design
2024
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Mills Street Brewery is looking to expand into the IPA category by extending outreach to the Millenial and Gen Z market. Through “Haze Phaze” concept, the design draws inspiration from early tumblr and pop-punk aesthetics to evoke feelings of nostalgia for an era gone by.
Sunaynna Venkatesh, Marks Design
2024
Mills Street Brewery is looking to expand into the IPA category by extending outreach to the Millenial and Gen Z market. Through “Haze Phaze” concept, the design draws inspiration from early tumblr and pop-punk aesthetics to evoke feelings of nostalgia for an era gone by.
